CATEGORY GROWTH: HUMOR

I cannot stress enough how important Humor is in the retail market! Paper and stationery is one of the best ways to get humor across and it showed up in a BIG way across all

product categories between all 3 shows. Offbeat and oddly personal humor helps people of all ages communicate often difficult or cheesy sentiments with laughs and heart.

The Dolly Parton 9 to 5 movie reference (picture 3 below) and Mr. Rogers television reference (picture 9 below) appear to play on nostalgia. No matter the subject or item,

Humor is all that’s needed to sell any product.

上升期类别：幽默

我再怎么强调幽默在零售市场的重要性也不为过！纸制品和文具是呈现幽默的最佳方式之一，在三场展会上，它在所有产品类别中都有很大的表现。标新立异的和奇妙的个人幽默帮助所有年龄段的人们带着欢声笑语，交流那些通常困难的或是粗俗的文字。

桃莉·巴顿的电影《朝九晚五》和罗杰斯先生的电视似乎带来了怀旧感。无论是主题还是产品，幽默是销售任何产品所需要的一切。

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