THE WOW EFFECT

Excitement, play and fun – the familiar lucky bag combines all of these.

Nothing fascinates children more than anticipation of the unknown. They like to shake and poke of such products in an effort to guess what might be inside this time. But many of these kinds of toys also conceal unexpected effects which can only be discovered during play.

Whether through water or heat, technical gimmicks or sophisticated mechanics – the toy is suddenly transformed into something very special and astounds with its additional play effect. Children love surprises and are only too delighted to be amazed.

惊喜的效果

常见的幸运袋结合了兴奋、可玩性和趣味。

没有什么比未知的期待更能吸引孩子。他们喜欢摇晃和戳这类产品，试图猜测这次里面装了什么。但是许多这类玩具隐藏了只有玩的时候才能发现的、意想不到的效果。

无论是沾水还是加热，技术花招或是复杂的力学原理——玩具突然变成非常特别的东西，其额外的游戏效果是非常惊人的。孩子们喜欢惊喜，只会高兴到无法言喻。

 

THE WOW EFFECT

The trend known as “The WOW Effect” encompasses products that intensify the fun factor with surprising gimmicks or whose true content is only revealed once the product has been unpacked.

Special features bring a look of wonder to children’s faces and heighten the fun derived from their toy. Astounding effects are achieved in many different ways – with hanging temperatures, water, technological gadgetry or transformations.

惊喜的效果

被称为“惊喜的效果”的趋势强调了产品通过令人惊讶的技巧加强趣味性，或是只有产品被打开时才会展现出来的真正的内容。

特别的产品会给孩子们的脸上带来惊奇的表情，增加了他们从玩具中获得的趣味。可以使用不同的方式实现令人惊叹的效果——改变温度，沾水、技术技巧或是转换。

 

THE WOW EFFECT

The more HatchiBabies egg is moved, stroked and cherished, the more excited the baby nside becomes. It communicates through the shell and gradually pushes its way out of the egg continuing to develop, responding to loving care and affection.

Dinorex is slime with a surprise. s the name suggests, this product combines two popular children’s themes: slime and dinosaurs. 

Magical sculptures can be created with the Ice Princess Playmogram 3D. An immersive experience in the magical world of ice designing virtual ice sculptures with the help of the hologram effect on their smartphones or tablets.

惊喜的效果

越多地移动、抚摸和珍爱HatchiBabies蛋，里面的宝宝就变得越兴奋。它通过蛋壳交流，逐渐从蛋壳中挤出来，继续成长，回应关爱和喜爱。

恐龙传说是带着惊喜的黏液。就像名字一样，这个产品结合了两个流行的儿童主题：黏液和恐龙。

可以用《冰雪公主》的Playmogram全息3D投影创建魔法雕塑。通过智能手机或平板电脑上的全息图像效果，体验在神奇的冰雕世界中设计虚拟冰雕的身临其境的感觉。

 

THE WOW EFFECT

Children love the surprise of unwrapping a toy and searching for rare or limited-edition versions, unboxing continues to be a bug trend. 2019 will see the trend taken to a whole new level with added play patterns and features that extend the elements of surprise by encouraging new ways to play with the toy.

This is done when the unboxing play becomes "part of the story," such as a secret decoder or unique packaging that transforms into storage or playsets, etc.

惊喜的效果

孩子们喜欢拆开玩具的惊喜，寻找稀有的或是限量版玩具，拆箱持续成为大趋势。2019将会看到这一趋势被提升到一个全新的水平，增加游戏图案和特色，通过鼓励新的玩具玩耍方式延展惊喜元素。

当开箱游戏成为“主题的一部分”，这一趋势就完成了，例如转换成储物品或玩具组合的秘密解码器或独特的包装等。

 

★文章来自《2019德国纽伦堡玩具展分析报告》。

★点击此处，查看更多报告详情:http://www.chdesign.cn/report/30.html

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