TARTAN
PATTERNS
Tartan patterns are a traditional British pattern.
Recently it has been appearing in the stationery market outside the Christmas season, where it was traditionally more popular.
Here we see it mixed with a popular animal print, which gives it a new more modern direction.
We are seeing tartan appearing in very small areas as part of a design. This strength of colour adds strength to a range of products.
TREND STAGE
INTRODUCTION
in Central Europe and
STABLE in the UK.
苏格兰格子图案
苏格兰格子图案是传统的英伦图案。
近年来,它出现在圣诞以外的文具市场,传统上,这一图案更受欢迎。
在此我们可以看到,混合流行的动物图案,给格子带来更加时尚的新方向。
我们可以看到苏格兰格子作为设计的一部分,出现在非常小的区域。颜色的强度增加了系列产品的强度。
趋势阶段
萌芽期(中欧市场,在英国市场为稳定期)
★文章来自《2019德国法兰克福国际文具展分析报告》。
★点击此处,查看更多报告详情:http://www.chdesign.cn/report/22.html
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