TREND STABLE: COASTAL
The Coastal presentations on display were surprisingly compact in comparison to years past, and especially so with this being the season for the product. I believe Tropical Fever
Trends have taken away much of the market share of this trend. For the most part, the vendors who displayed the Coastal trend didn’t appear invested in newer, fresher, more
popular trends like Botanical, Abstract, or Bold Floral Brights.
The palette remained unchanged with shades or blue and red along with white and khaki representing the majority of brands showing this trend. Items included entertaining, mugs, pouches, totes, wall art, with minimal home decor and stationery shown. Looking back,
I cannot recall seeing a single journal, planner, calendar, or gift wrap displayed in this trend, which is somewhat surprising given the popularity of the mermaid, a coastal icon, in years past.
稳定期趋势：海岸
与往年相比，展出的海岸产品出乎意料地紧凑小巧，尤其是在这个产品上市的季节。我认为是热带狂热的趋势抢走了这一趋势大部分的市场份额。很大程度上，那些展出海岸趋势的供应商们并没有投资那些更新的、更新奇的、更流行的趋势，例如植物学、抽象或是大胆明亮的花卉。
调色板也保持不变，仍然是蓝色和红色，搭配白色和卡其色，概括了绝大多数呈现这一趋势的品牌的产品颜色。产品包括娱乐产品、马克杯、小袋子、手提袋、墙面艺术，以及极少的家居装饰品和文具。回首过去，我想不起来展品中有哪个日记本、计划表、日历或是礼品包装使用了这一趋势，考虑到过去几年流行的美人鱼，这一海岸趋势的标志，这是很令人惊讶的。

TREND STABLE: COASTAL
稳定期趋势：海岸
While many of the icons in the Coastal trend continue to remain the same ie. anchor, whale, starfish, seashells, lobster, crab, etc, a material on the rise within the category is
definitely the use of sail cloth. Sail cloth premiered in tote bags about a decade ago, though I am now seeing more vendors using the material to create bean bags, pillows, wall art, and pouches. I have yet to see the sail cloth material used in stationery items, though it would be a natural extension and a fresh approach in the category if the material
could be incorporated into new items. Sentiments associated with the trend continue to attract attention and out-perform items only using icons, especially in non-wall related items.
虽然海岸趋势的很多主题都保持不变，例如锚、鲸鱼、海星、龙虾、螃蟹，但这一类别有一种明确上升的材料，即帆布的使用。约十年前，帆布首次用在手提包上，现在我看到了更多的供应商使用这一材料制作懒人沙发、枕头、墙面艺术和小袋子。我还没见到帆布被用在文具上，但是将这一材料用在新的产品上，是这一类别自然的延伸方向和新奇的方式。情绪文字与这一趋势的结合持续引人注目，胜过那些仅仅使用主题图案的产品，特别是非墙面相关的产品。

★文章来自《2019纽约国际文具展分析报告》。

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