ICON GROWTH: SLOTH
上升期主题：树懒
The market is always on the lookout for a new icon to make an impact and stick, and at NSS, it was clear that the Sloth is on the rise. The use of this icon was not only apparent in
children’s product, it was abundant as an audience of all ages. I think the “it’s so ugly, it’s cute” is the appeal behind this mysterious mammal. While I wouldn’t recommend creating a broad assortment using this icon, I strongly believe it should be represented in smaller, capsule collections. The palette was not far-reaching and was primarily shown as close to the color of the actual mammal itself, with the addition of greens and browns to create the surrounding natural habitat, and pops of color like orange, yellow, pink, and blue as accents for added appeal and familiarity.
Items included celebration, paper and stationery, pens, totes, pouches, and gift giving. Materials ranged from paper, wood, fabric, and canvas, to plastic.
市场总是在寻找新的主题以带来巨大的影响，在纽约国际文具展上，树懒明显上升。这一主题的使用不仅仅出现在儿童产品上，极其丰富，适合所有年龄层的受众。我认为“丑萌”是这一神秘的哺乳动物背后的吸引力。虽然我不建议使用这一主题开发广泛的产品类别，我认为应该将其用在更小的、胶囊系列中。调色板并没有太大的影响，主要呈现为接近现实中的哺乳动物本身的颜色，加上额外的绿色调和棕色调创造周围的自然栖息地，使用流行颜色作为重点色，如橘色、黄色、粉色和蓝色，以增加吸引力和熟悉度。
产品包括庆典用品、纸制品和文具、笔、手提包、小袋子和礼品包装。材料范围包括纸质、木材、织物、帆布和塑料。

★文章来自《2019纽约国际文具展分析报告》。

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