Mobility is Mandatory.PURPOSE OF THE JOB:I contribute to positioning the IKEA store as the first choice for home furnishings in my primary market area (PMA) in order to maximise sales and long-term profitability. Based on my knowledge of people's life at home and home furnishing competence, I present and communicate the IKEA offer in ways that make it attractive and relevant to my local market. I work to visualise the uniqueness of the IKEA product range within specialty shops, compacts, studios, the Self-serve furniture area, the Swedish Food Market and activities throughout the store to distance us from the competition. I contribute to maximising the impact of these store media in order to convert visitors into satisfied customers and stimulate repeat visits by creating vitality in all areas of the store throughout the year. I actively work to develop and implement:store layout as a commercial toolrange presentationstore communicationI work with my manager and the Communication & Interior Design (Com&In) team to ensure high quality, simplicity and cost-consciousness in the execution of our work by using global tools and best practises.